The News

Social-MediaTV.com attended the recent meeting of DFW SOCIAL MEDIA MARKETING. Speaker Sandy Gluckman, PhD, spoke about her book, "Who's in the Drivers Seat."

DFW Social Media Marketing, Dallas / Fort Worth's largest Social Media Marketing group -- monthly meetings for marketing enthusiasts living in Dallas/Fort Worth. Membership is open to everyone who shares an interest in learning and/or sharing more about practical applications of social media in business.

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Learn more about Sandy Gluckman -visit her site

Summary: Client discovering that social media is driving them new traffic.

Case Study: Last Harvest Fellowship an online church. Dallas, TX

Our team took three of the ministry's weekly webcast of the sermon video to our extreme distribution list. The original use of YouTube.com was bringing barely 10 to 50 views of the sermon video over a two month period.  However, two month after promulgating the video to a number of key social media outlets resulted in more than 7,700 views of the video. The huge jump in viewership resulted in a spike in the number of people visiting the church website risiing from 1000 a week to over 1,300!

In addition, the newly created Twitter account for this ministry jumped from the launch date one month ago of 2 followers to the end of the first month rising to 85 followers.  The Facebook account for the ministry had been dormant for one year until this launch occurred.  Now there are just under 200 friends on Facebook compared to 78 one month ago.

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