Ken Freeman and Mark Kaiser share Social Media Strategies For Better Business Results
It has been learned the hard way that business cannot afford to ignore the incredible growth of social media. Not only is it a place to find services and opportunities, but also to get product reviews, and learn about a company in a less formal manner. Social Media specialist Ken Freeman and Video marketing specialist Mark Kaiser got together to discuss the strategies.
Here is a simple, yet in-depth interview video we did to talk about this important subject:
Acording to the report written by Mark Kaiser, the result is that Social Media Marketing has become an enormous gold mine.
I fully agree, thus let's look at his five key points for boosting your success:
• Promoting Your Brand
• Engaging with Prospective Customers
• Raising Awareness of Your Products and Services
• Creativing Positive PR about your company
• Demonstrating your Expertise in your Field of Business
These Key Social Media services that are now available from AWS CREATIVE SOLUTIONS LLC and COVENANT DESIGNS are specific to your company's needs and can and should include:
- Manage the company's Social Media Account Assets: Blog, Twitter, etc.
- Publishing PR to the company website, company blog and Social Media outlets
- Writing Social Media Content -- Blog Posts, Press Releases, Replies to Inquiries
- Create, Publish and Distribute Videos
- Integrate the communications with microsites, department-specific blogs, and marketing / advertising initatives
- Gather Company News, Community Activites, Success Stories
I think what is most important is that you begin to see that Social Media for businesses is really a marketing function -- attracting prospects by providing value. Social Media Marketing Communications is not traditional marketing, it is conversation marketing:
1 Managing the conversation about your industry, brand, products and services, while also
2 Showing good will, industry expertise, and demonstrating responsiveness to the customer
So is this service strategy talking about customer service? Yes. Is it Communicatons? Yes. Is it Video Production? Yes. It is like having your own media department, TV station, newsletter and goodwill ambassador all in one.
"As your Social Media brand ambassador, both of us at AWS Creative Solutions LLC and Covenant Designs develop an important relationship with your company, UNDERSTANDING your products and services as well as your challenges and goals.
We understand so we can communicate effectively with customers and prospects alike, promoting your company, attracting new business and reaching prospects in new ways."
We know that your customers are already using Social Media, listening and being influenced by what is said about product solutions, brand reputations and so forth. Neither can your business win. Either you will engage effectively in this conversation using our proven strategies, supervision and marketing savvy, or your business be passively swept along with whatever new currents arise.
Social Media Managers, no matter who you choose, must have the diverse skill sets to succeed at this ever-increasingly important task:
- Ability To Use Social Media in a Business Fashion
- Present Your Company with a Professional Demeanor
- Outstanding verbal communications, written communications and ability to interact with customers as Your brand ambassador
- Ability to INTEGRATE between the company's internal and external social media websites and outlets -- projecting a consistant image from diverse angles for maximum results
The Opportunity is Now
The result of our services is a powerful mass of places you can be found online that are sharing-friendly, meaning that your message will only continue to spread and ripple out through the web.
AWS CREATIVE SOLUTIONS LLC's or COVENANT DESIGNS's strategic social media technology is your long-term key to focused marketing domination.
Contact us to start your firm on the road to results. Call Ken at 214-703-0505 Call Mark at 214-703-0360 today.