Marketing Pilgrim – Internet News and Opinion
Marketing Pilgrim - Internet News and Opinion
Marketing Pilgrim keeps its finger on the pulse of the interactive marketing industry and gets the scoops and interviews to keep you informed.
Last feed update: February 23 2012 11:20:52.
Comcast’s New Streampix is About Giving Customers What They Want
Wed, 22 Feb 2012 23:13:32 +0000
Comcast has a new video streaming service called Streampix that allows users to watch old movies and TV shows on demand. The general consensuses on the web is that the service will become a direct competitor to Netflix, and Boston.com even went so far as to blame the Comcast announcement for a drop in Netflix’s [...]
Mobile Ad Dollars Versus Time Spent: The Great Divide
Wed, 22 Feb 2012 21:25:19 +0000
There’s a certain logic to the concept of spending the most ad dollars in places where people spend the most time. But then, bus shelter ads are effective. People don’t spend a lot of time there, but when they are there, they’re bored and probably more likely to examine the ad than an ad on [...]
Google to Face Legal Vultures on Privacy, Will Others As Well?
Wed, 22 Feb 2012 13:32:54 +0000
Google is getting ready to face the legal music for its latest dalliance with regard to privacy. That makes sense only in a world where lawyers run the show. I don’t understand the process of how these things work. I am not a lawyer and I did not spend the night in a Holiday Inn [...]
Facebook Premium Ads Coming Feb. 29 With Some Lofty Claims
Wed, 22 Feb 2012 13:13:24 +0000
Quiet period, schmiet period. As Groupon haas proven there is no such thing in the new world of Internet marketing and communications. Facebook just happened to “leak” some documents regarding their new Premium Ads set to go live on Feb. 29 to the CEO of iStrategyLabs who just so happened to post them to GigaOm, [...]
New Social Study: Men Get Personal, Women Talk Shop
Tue, 21 Feb 2012 22:19:50 +0000
Women may be tops when it comes to communicating but online, they’re more careful about what they say and to whom. A new study from UK company uSamp shows that overall, men were more apt to share personal information online, topping women in every area except one – brand’s liked. 78% of the UK women [...]
Epic Video: Microsoft Attacks Google’s “Googlighting Stranger”
Tue, 21 Feb 2012 21:53:57 +0000
This is the cheesiest–and most awesome–video I’ve seen in a while. The fact that it happens to be Microsoft in a full on attack* of Google Apps, means that I have the perfect excuse to share it with you: And, I’m laughing because I’m a Google Apps user. * Bonus points for using YouTube to [...]
What Did 181 Million US Internet Users Do In January?
Tue, 21 Feb 2012 21:19:31 +0000
If you answered “watched an online video” to our headline question then you’re absolutely right! New data from the comScore Video Metrix shows that in January 2012, 181 million U.S. Internet users watched nearly 40 billion online videos. In January of 2011, that number was 171 million. That’s a heck of a jump up in [...]
Are You Ready for Mobile Facebook Ads? Here They Come!
Tue, 21 Feb 2012 16:09:00 +0000
Apparently, when Facebook filed its plans to go public, analysts saw nothing but “red flags” that the social network had thus far failed to monetize its 425+ million mobile users… The disclosure sent up red flags for analysts, because the company also said it does not “currently directly generate any meaningful revenue from the use [...]
Google Privacy Uproar Continues but What’s Really Going On?
Tue, 21 Feb 2012 12:47:35 +0000
The Google flap over privacy continues and the machine moves with fine efficiency. Take a look at these headlines. Google Bypassing User Privacy Settings – MSDN Microsoft: Google Bypasses Privacy Settings in Internet Explorer, Too – All Things D Google Privacy Fiasco Lesson: There Is No Privacy – Computerworld Not Just Google: Facebook Also Bypass [...]
Smartphone Data Should Tell Marketers to Get Mobile Now
Tue, 21 Feb 2012 05:17:41 +0000
Smartphones are not the wave of the future. They are the wave of now. Whether you are defined as a Millenial or someone older but with a substantial income the smartphone is a part of the existence of the majority in major demographic groups. A recent survey from Nielson did more to state the obvious, [...]
Mobile Users Asked to Pay for NCAA March Madness
Mon, 20 Feb 2012 21:46:52 +0000
When you’ve got something people want, it only makes sense to ask them to pay for it, right? But that logic doesn’t always work when it comes to mobile content. There are plenty of studies that show people are reluctant to plunk down more than .99 for an app they’ll likely use every day. On [...]
Four Stars for Microsoft’s People Powered Stories Ads
Mon, 20 Feb 2012 20:50:20 +0000
Social advertising is all about using the comments and recommendations of one person to influence the buying habits of another. Facebook does this handily by mentioning which of my friends like the ads that appear in my sidebar. But, to be effective, recommendations don’t have to come from friends. A recent study by BazaarVoice showed [...]
F’d Commerce: Facebook Stores Closing Doors
Mon, 20 Feb 2012 13:12:46 +0000
What do Gamestop, JC Penney, Nordstrom and The Gap have in common. They all went headlong into creating Facebook stores and have since shuttered them for their own reasons. One thing all reasons must have in common is that the stores weren’t working. Not exactly a ringing endorsement of the power of f-commerce. It’s also [...]
Google’s Latitude Starts Check-Ins
Mon, 20 Feb 2012 05:30:39 +0000
Hailed as a Foursquare competitor, Google’s Latitude now is offering a checkin-in service with a leaderboard feature. Since Latitude is barely spoken of and is one of the few social options out there that makes Google+ look like a social media world beater you can see why this hasn’t been done with any fanfare. Engadget [...]
Cup of Joe: Hulu Is Losing Out On Revenue, Are You?
Sat, 18 Feb 2012 05:30:02 +0000
About 3 years ago I got really angry with something that Wolf Blitzer said on CNN, and I canceled my cable. At the time everyone thought I was crazy. well actually everyone still thinks I am crazy, but not as much as back then. Because now a days services like Hulu and Netflix are slowly [...]
Facebook Stores: A Failed Experiment or Worth Another Shot?
Fri, 17 Feb 2012 21:49:01 +0000
Gamestop, Nordstrom, Old Navy, The Gap. All blockbuster retailers who know how to drive customers to spend big bucks and not one of them had success selling on Facebook. The failure of F-commerce is an interesting conundrum. Facebook is the most visited site in the universe. People also spend money on Facebook to buy virtual [...]
7 Out of 10 Children Use the Family Tablet
Fri, 17 Feb 2012 21:47:57 +0000
There’s a new TV commercial with a mom and dad having a spell-talk discussion about whether it’s okay for their child to use their Pantech Element tablet. Dad’s concerned, but mom assures him that it’s okay, because it’s w-a-t-e-rproof. Then there’s the new Kindle commercial with the sexy woman at the beach. She’s reading on [...]
Registration for Twitter Self Serve Ad Platform Opens for 10,000 Small Businesses
Fri, 17 Feb 2012 12:52:09 +0000
Twitter has been working up to its more broadly offered self serve ad platform for a while now. To this point, there are about 100 advertisers that have been allowed to use the system but Twitter is about to expand that capability significantly as it looks to make 2012 a big year. This strategy is [...]
Facebook Timelines for Brands? Time to Start Thinking Inside the Box
Thu, 16 Feb 2012 23:26:13 +0000
On February 29, Facebook will be conducting their first event made specifically for marketers. At that time, AdAge believes they’ll make a big announcement – Timelines for brand pages. Don’t panic. It might not be as bad as it sounds. Last year, David Fischer, Facebook VP of Marketing and Business Partnerships, told AdAge that Timelines [...]
Marketing Usability: Effectively Turning Communication Into Action
Thu, 16 Feb 2012 15:40:49 +0000
This post comes from our Social Media Channel sponsor Full Sail University. From a technical standpoint, your website might look pretty good. You’ve validated your HTML. Every button and link goes where it’s supposed to go. And your shopping cart actually works. Adhering to usability best practices on your website is key, but don’t stop [...]
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