Heads up Facebook users: there is a way to drive perfomance campaigns using FaceBook!
According to a new press release at MediaPostBlogs.com, “Search marketers that want to test new social campaigns or build up existing ones no longer need to sit at the fork in the road trying to determine the correct way to turn. Webtrends, which last year acquired social media company Transpond, built a platform to support Facebook marketing. The free version of Webtrends Social, formerly Webtrends Apps, doesn’t offer all the bells and whistles of the paid version, but can give search marketers a taste of integrating social with search campaigns.
To drive performance campaigns on Facebook, Webtrends VP of Social Peter Yared suggests building a Fan base and then marketing to it through a like-block campaign — a social ad campaign that doesn’t allow visitors to see or access the exclusive content unless they first “Like” the brand on Facebook.”
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